The company was founded in 1991 by Johnnie Boden, initially launched with eight menswear products. Womenswear was introduced in 1992. Childrenswear range Mini Boden was introduced in 1996 by Kate Barton who then became the chief designer. The UK website was launched in April 1999. Boden's first shop opened in 2004 in Hanger Lane, London. In 2007, the brand launched a baby range.

The company designs their own branded products, launching new collections every spring and autumn with further lines added in summer and winter. Boden’s collections are made up of the Boden range for men and women, Johnnie B for older children and teenagers 9 – 16, Mini Boden for girls and boys aged 1 1/2–12, Baby Boden for newborns to three-year-olds and the maternity range.

There are multiple ways for customers to save money with Boden. Check out their current offers available on their website to find their best prices and sale deals for you. In addition to this, you can also get an extra 10% off with special discount codes available on their online shop.

Boden mostly competes with similar brands also operating in the region which includes White Stuff, Top Brand, Linea Fashion, Forty Clothing, Core Clothing, and Balnecroft.

Boden’s customers can take advantage of many exclusive benefits with the store. You can be the first person to receive Boden’s latest promotions, offers and news by subscribing to their newsletter and start enjoying their newest deals delivered right to your inbox. Sign up now and you’ll also get 15% off your first order.

Boden offers amazing Black Friday deals and discounts to help you save money on everything you need. Unlock the best offers of the season and shop like an absolute bargain expert.

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Black Friday will officially start on the 25th of November. While it should last only 24 hours, most stores will offer considerable discounts and sales for more than a week. In some cases, there will be early Black Friday discounts days before Black Friday even starts, so don't forget to visit flyers 365 often!

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.boden.co.uk/