UGG was founded in 1978 in the U.S.A. by Australian surfers Brian Smith and Doug Jensen. In its beginnings Smith and Jensen aspired to become the official U.S. distributors of the Australian Country Leather boot brand, but they were unhappy with the brand and created UGG.

In 1985 they officially registered the American trademark "Original UGG Boot UGG Australia". In the following years, the company turned into a success and quickly expanded its operations. In 1995 UGG Australia was acquired by the Deckers Brands group and since then UGG experienced a strong sales growth.

In the United Kingdom, UGG landed in 2008 and since then it has become a brand with a high reputation in the British market.

UGG is a manufacturer of footwear and apparel, and therefore sells products under its own brand name.

Saving money at UGG is very easy by taking advantage of the offers they publish on their official website. In addition, UGG offers its customers UGG Rewards, the loyalty program through which customers get exclusive benefits and discounts on their purchases.

UGG competes in the UK with other chains of stores such as Herring Shoes, Walg, Foot Locker among others.

UGG stores are open Monday through Saturday from 10 am to 9 pm and Sunday from 12 pm to 6 pm. Some stores may change their opening and closing hours according to their location.

UGG operates in the UK through 3 stores located in London and Bicester.

UGG also has an exclusive online store. On the UGG online store, there is a "Sale" section where customers can find a wide selection of products at discounted prices.

Customers can enjoy great benefits at UGG by shopping at the online store and having their products delivered to their homes. On the UGG online store, customers can track the status of their order. UGG also offers Gift Cards for gifts on special occasions. Through the UGG Rewards program, customers can get special benefits on every purchase.

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