The company was founded in 1909 under the name H. P. Newman which was changed to Dorothy Perkins in 1919. In the 1960s, Dorothy Perkins was controlled by the Farmer family, who used to own Winster Hosiery. Staff in the branches could expect regular visits from Alan Farmer, whose picture was printed in a booklet handed to new employees. In the late 1960s, Dorothy Perkins co-funded Biba's expansion into a large boutique on Kensington High Street. In February 2021, Boohoo.com announced it was buying the Dorothy Perkins brand from Arcadia. The website is still trading, managed by Boohoo.

The company sells and distributes branded products under their own private label.

There are multiple ways for customers to save money with Dorothy Perkins. Check out their current offers available on their website to find their best prices and sale deals for you. Enjoy up to 50% and 80% off on selected items. In addition to this, customers can download the Dorothy Perkis mobile app to get access to an exclusive 30% off.

Dorothy Perkins mostly competes with similar clothing retailers also operating in the region which includes Ted Baker, Boden, White Stuff, Forty Clothing, Core Clothing, and Balnecroft.

Dorothy Perkins’ customers can take advantage of many exclusive benefits with the store. Be the first person to receive Dorothy Perkins latest promotions, offers and news by subscribing to their newsletter and start enjoying their newest deals delivered right to your inbox. With your subscription, you can get an extra 15% discount on your next purchase.

Dorothy Perkins offers amazing Black Friday deals and discounts to help you save money on everything you need. Unlock the best offers of the season and shop like an absolute bargain expert.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.dorothyperkins.com/