Beauty Base was founded in 1975 as one of the first fragrance retailers to develop the concept of self-service "open selling" worldwide.

At Beauty Base, you can find top brands, including Azzaro, Adidas, Ariana Grande, Burberry, Bvlgari, Beyonce, Carolina Herrera, Calvin Klein, Disney, Donna Karan, Davidoff, Dove, Ferrari, Giorgio Armani, Guess, Johnson & Johnson, Kenzo, L'oreal, Lacoste, Marc Jacobs, Nina Ricci, Paco Rabanne, Rimmel, Versace and Victoria's Secret, among many others.

To save on Beauty Base, you can browse its website, the "Sales" section. In addition, you can benefit from free shipping on purchases over £45 or, if you are between 16 and 26 years old, a 10% discount for students. If you subscribe to its newsletter, you can receive a 10% discount on your first purchase.

Beauty Base competes with stores such as Boots, The Fragrance Shop, The Cosmetics Company, The Perfume Shop, Fragrance Fractions, Oriflame, Sally Beauty, Yatsen Holding, Ulta Beauty, and more.

Each Beauty Base store operates its hours of operation. On weekdays and Saturdays they generally work from 9 or 10 am to 6 or 8 pm. On Sundays they are open from 12 am to 5 or 6 pm.

Beauty Base operates nine UK stores in and around London. You can find them in Uxbridge, Bracknell, Slough, Hounslow, Milton Keynes, Westfield, Ealing, Lakeside, and London.

You can shop at Beauty Base online and benefit from home delivery in the UK via Royal Mail, DPD, or Parcelforce, depending on the type and quantity of products in your order. The standard shipping cost is £6.99. You can pay through PayPal or Amazon Pay.

Beauty Base offers a loyalty program. With every purchase, you can earn points and redeem them for products. In addition, you can subscribe to its newsletter or follow the company's social networks to find out all the latest news.

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