Iceland - Weekly brochures

Iceland offers a wide range of products such as fresh fruits and vegetables, canned food, cooked meals, soft drinks, beer, wine, beef, dog food, cat food, poultry, vegan and vegetarian food, snacks, organic groceries, frozen food, frozen vegetables, frozen pastries, and other frozen items.

Iceland competes with local and international brands. Their competitors are Tesco, Asda, Sainsbury, Morrisons, B&M, ALDI, Marks & Spencer, Ocado, and Boots.