American Apparel was founded in 1989 by the Canadian entrepreneur Dov Charney. Clothes were made in South Carolina until 1997, when the brand arrived in Los Angeles and settled there.

At first, the brand sold blank T-shirts to screen printers, uniform companies and fashion brands. Over the years, the culture of Los Angeles influenced American Apparel’s style, choice of models, locations, design, collaborations, photography and lifestyle.

By September 2015, American Apparel struggled to avoid bankruptcy and had to close all of their brick-and-mortar stores. The brand is currently owned by the Canadian company Gildan Activewear and is still available for purchase online.

American Apparel sells its own brand of products. They manufacture every product with sustainable and high-quality cotton, ring-spun yarns and blended yarn fibers. The company’s aim is to bring quality basics to consumers and provide clothing that is comfortable to wear.

To save money at American Apparel, you can subscribe to their newsletter on their website and be the first to learn about exclusive offers, new products and a lot more. You can also take advantage of the free shipping in selected purchases.

American Apparel competes with other fashion retailers internationally and in the UK, including Zara, H&M, Urban Outfitters, Abercrombie & Fitch, Primark, Gap Inc. and Forever 21.

The best way to access American Apparel’s exclusive benefits is creating an account on their website. You can also follow American Apparel on their official Instagram and Facebook accounts to get special coupons, discounts and the latest offers.

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